Launching Soon! Green Media Buying with Steve Pollack

How to deliver greener media activity

This course will be launching soon! Sign up for the waiting list below.

Course Summary

It has been estimated that CO₂ emissions from advertising are similar to those from the aviation industry, yet media and advertising are often overlooked in corporate CO2 reduction plans. This course aims to help those responsible for media and advertising, such as advertisers, agencies, and media owners, to reduce emissions while achieving positive business outcomes. 

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What will you learn?

  • Understanding the opportunity

    * Why it is necessary to reduce emissions from your advertising * How this can deliver commercial advantage

  • Tracking your ad emissions

    * Where to start * How to develop the plan

  • Green Media Production

    * How to make changes in every sector of media production * What green media looks like

FAQ

  • Who is the course for?

    This course is for advertisers, marketers, media agencies and media owners who would like to deliver more sustainable media but don’t know where to start.

  • What topics does the course cover?

    The course covers topics such as the importance of reducing carbon emissions of advertising, the business benefits of adopting this approach, how to identify reduction opportunities and develop a plan, how to implement changes, and how to measure the results.

  • Is there any pre-requisite knowledge required?

    No prior knowledge is required. The only requirement is that participants should ideally be involved in the planning, buying or selling of media.

  • How long is the course?

    Maximum 2 hours

  • My ad budgets are not massive, is the course still relevant to me?

    Yes. The course is applicable to both big and small advertisers.

  • I’m not based in a major market. Is the course still relevant for me?

    Absolutely. The designer of the course has over 20 years of international media experience and understands that different markets will be at different stages of development. The course material takes this into account.

  • I work on the sales-side, how is the course relevant to me?

    Increasingly advertisers are looking for “greener” media channels, particularly online. Sales teams that can offer more sustainable media solutions will therefore be in a better position to get a place on media schedules.

  • Will I receive a certificate?

    Yes, you will receive a CPD certificate on completion of the course.

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