Badass Women Redefining Responsible Leadership Event by DEG x SheSays

Hear from some of THE best women in the industry talk about how they pivoted their careers to be in line with their personal values at a time that feels like the world is in a complete state of chaos.
Download free audio
Do Epic Good Responsible Leadership Event

About the event

In partnership with SheSays, Do Epic Good hosted this panel on June 10, 2025, in London, UK, with inspiring, badass, responsible leaders to explore the unique challenges facing the advertising industry today, the power of purpose-led leadership, and how aligning your personal values with your professional life can future-proof your career. 

Polina Zabrodskaya

Panellist

An Independent Creative Director who spent years flagging campaigns she believed could be greenwashing. Now she’s taking on the multibillion-dollar greenwashing machine with grit and grace. She’s been there, ‘doing’ that, and she’s here to empower you to understand your voice matters more than you think.

Sophie Matthews

Panellist

CMO, Brand Director and Social Impact Founder with a track record of executive leadership driving sustainable brand growth at Allbirds, British Fashion Council, Diesel, and PUMA. Founding member of the Allbirds Europe team, launching the BCorp brand into 30 markets and Director of The Institute of Positive Fashion at the British Fashion Council, creating industry-wide positive impact for Environment, People and Community, delivering global media value of £1 billion. As a creative strategist and Brand Director at do epic good, Sophie's innovative approach is setting new benchmarks for sustainability within the do epic conglomerate.

Jessie Macneil-Brown

Panellist

Head of Social Mission and Activism for Ben & Jerry's Europe/ANZ, where she leads the company’s social justice and advocacy work. With over 15 years’ experience across campaigns, public affairs, and communications at organisations including IKEA, Amnesty International, and The Body Shop, Jessie is a passionate advocate for using business as a force for good. She currently focuses on advancing the rights of people with refugee experiences. Jessie also stays connected to her home of Australia by chairing the Monash University Global Leaders’ European Network Advisory Committee

Charney Magri

Moderator & Co-Founder of Do Epic Good

Charney is described as being a beautiful blend of experience, talent and passion, now using her global knowledge to lead the way in sustainability. She is the Co-Founder of do epic good, a globally accredited, community-driven e-learning platform empowering brands and individuals to drive profits with purpose. Formerly an international award-winning Photographer and Director, Charney’s early career included working at British Vogue and with legendary image-maker Nick Knight. With over two decades of experience, she has championed human rights and women's empowerment alongside her commercial work, including the acclaimed docu-series Catwalk to Creation. Charney is also an active public speaker and has been booked for engagements globally, including the United Nations General Assembly in New York and at SXSW where she curated, moderated and spoke on three panels for the UN. Eleven years ago, Charney made the bold decision to align her creative work with her values, no longer willing to fuel overconsumption and social injustices, and instead choosing to use her talent as a force for good.

Amy Dick

Closing Remarks

Amy, former SheSays President and D&AD Impact Council Member closed the session, highlighting some best in class examples on what makes Impact work not only award-winning, but world-shifting. With leadership roles at Google and Netflix, right through to fast growth start-up’s, Amy is a multi-award-winning brand storyteller who’s run 360 storytelling functions, cultivated communities, and driven partnerships that move culture and business forward.Whether launching products or leading creative collaborations, Amy brings insight, bold thinking, and a drive to help teams break new ground. Amy is a Guest Lecturer (at Queen Mary University of London, University of the Arts London) as well as being a published writer, thinker and speaker (including an appointment at the UN headquarters 2022).

Bonus!

Free resources PDF from the panellists

  • During the panel, some brilliant resources were mentioned by the panellists. This free PDF is included when you sign up to download the audio!