Launching Soon! Greenwashing - Sustainable Concepts That Won't Get You Caught Out

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Chacho Puebla

Course Summary

This course helps creatives and agencies spot and avoid greenwashing. Learn the 7 shades of greenwashing, how to identify misleading sustainability claims in briefs, and align your work with your values. Gain strategies to push back on briefs, understand key legal and ethical issues, and explore what consumers expect. Get practical tips on messaging, copywriting, and tools for responsible, impactful work.

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Greenwashing: Sustainable Concepts That Won't Get You Caught Out will be launching soon! Sign up by clicking 'Join the waitlist' below
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Icons & text

  • Greenwashing in copywriting

    * Seven shades of greenwashing * What does greenwashing in copywriting look like

  • What to look out for

    * As a creative and/or agency * Is the brief greenwashing?

  • Aligning your values with your work

    * Learn how to say no and empower the client with what to do instead * Ethics and laws on a global scale

  • What consumers are looking out for

    * Being ahead of the curve * Meet consumers where they are

  • Do's and don'ts

    * Learn the do's and don'ts for concepts * Learn the do's and don't for executions

  • Don't get caught out

    * Words to avoid * Practical tools and solutions

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