The Power of Purpose: Government Led & Technology

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Course Summary

Transform your business with effective, Sustainable Marketing Strategies. Our course equips you with cutting-edge strategies to align profitability with purpose, ensuring your business thrives while positively impacting the planet.

Course curriculum

    1. Course Intro

    2. Green Empathy Map

    1. A - Consumerism & Climate Part 1

    2. A - Consumerism & Climate Part 2

    3. Quiz! Guess the carbon emissions for each of the brands below

    4. A - Consumerism & Climate Part 3

    5. What Does Purpose Mean to You? Consumerism and Climate Reflection

    6. B - Greenwashing Part 1

    7. B - Greenwashing Part 2

    8. 140s of Optimism

    9. Greenwashing Exercise

    10. C - Profits with Purpose

    11. Profits with Purpose Exercise

    1. A - Intro to Sustainable Business Strategy

    2. A - Business Cases -

    3. A - Decarbonisation in Business

    4. B - The Good Methodology Part 1

    5. B - The Good Methodology Part 2

    1. A - Five Reasons Why + How

    2. B - Managing Up

    3. B - Managing Up Reflection

    4. C - Sustainable Business Case Studies

    1. A - Take Aways

    2. B - Do Epic Good

    3. C - Course Reflection

    4. D - Feedback

About this course

  • $499.00
  • 26 lessons
  • 2.5 hours of video content
  • CPD Certified

FAQ

  • Who is this course for?

    Whether you're a seasoned executive, marketing professional, or business owner passionate about sustainability, this course provides actionable insights tailored to your goals.

  • what topics does the course cover?

    The course covers topics such as consumerism, greenwashing, sustainability as a competitive advantage, building & embedding sustainable business strategy into your organisation. Industry examples of sustainability driving profits.

  • Is there any prerequisite knowledge required?

    This course is designed for managers, business owners and anyone interested in building a business strategy for their organisation which aligns profit with purpose.

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