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Launching Soon! Green Media Buying with Steve Pollack
How to deliver greener media activity
This course will be launching soon! Sign up for the waiting list to be notified as soon as it's available.
Course Summary
It has been estimated that CO₂ emissions from advertising are similar to those from the aviation industry, yet media and advertising are often overlooked in corporate CO2 reduction plans. This course aims to help those responsible for media and advertising, such as advertisers, agencies, and media owners, to reduce emissions while achieving positive business outcomes.
Sign up for the waitlist!
The Green Media course will be launching soon! Sign up by clicking 'Join the waitlist' below
FAQ
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Who is the course for?
This course is for advertisers, marketers, media agencies and media owners who would like to deliver more sustainable media but don’t know where to start.
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What topics does the course cover?
The course covers topics such as the importance of reducing carbon emissions of advertising, the business benefits of adopting this approach, how to identify reduction opportunities and develop a plan, how to implement changes, and how to measure the results.
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Is there any pre-requisite knowledge required?
No prior knowledge is required. The only requirement is that participants should ideally be involved in the planning, buying or selling of media.
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How long is the course?
Maximum 2 hours
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My ad budgets are not massive, is the course still relevant to me?
Yes. The course is applicable to both big and small advertisers.
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I’m not based in a major market. Is the course still relevant for me?
Absolutely. The designer of the course has over 20 years of international media experience and understands that different markets will be at different stages of development. The course material takes this into account.
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I work on the sales-side, how is the course relevant to me?
Increasingly advertisers are looking for “greener” media channels, particularly online. Sales teams that can offer more sustainable media solutions will therefore be in a better position to get a place on media schedules.
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Will I receive a certificate?
Yes, you will receive a CPD certificate on completion of the course.
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Do Epic Good Community
The DEG community is a free space to connect with other sustainability professionals and learn about upcoming DEG courses, webinars, and events.
Sustainable Business Practises for Beginners
Master the fundamentals of sustainability
Launching Soon! Transforming Business with the Circular Economy
with Paul Foulkes-Arellano
This course will be launching soon! Sign up for the waiting list to be notified as soon as it's available.
Course Summary
The Circular Economy began as an academic concept. Now businesses from B Corps to global corporates are embracing Circular Economy practices to grow revenues, and to lessen their impact on the environment. Paul is an expert in Circularity having spent decades championing the practise for profit.
In completing this course:
- You will have discovered the advantages of adopting a circular business model over a traditional linear approach.
- How forward thinking brands are adopting circular business practises to protect profit during turbulent times, mitigate risk and resonate with the emerging global conscious consumer.
- You will leave with practical tools to implement circularity into your business.
FAQ
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Who is this course for?
This course is for entry-level and intermediate teams, individuals and agencies in brand / finance / marketing / creative roles.
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What topics does the course cover?
1. Fundamentals of Circularity 2. Circularity in Practice 3. Circular Business Models 4. New Approaches to Circularity 5. Circularity as a profit-driver 6. Measuring Impact and Financial Metrics in a Circular Economy.
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Is there any pre-requisite knowledge required?
No prior knowledge is required.
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Will I receive a certificate?
Yes, you will receive a CPD certificate on completion of the course.
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Add your email to the mailing list to get the latest updates.
